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How Home Depot and Lowe’s are modernizing their B2B businesses – Digiday

It has since grown into a $1 billion business, most of it now coming from sales of. Some notable advertisers include Hershey’s, Procter and Gamble, DollarGeneral, Home Depot and Lowes. PCH’s roots.

Lowe’s and Home Depot are concentrating on their business-to-business customers, with the former introducing more brands favored by professional contractors, making pricing more competitive and.

Both Home Depot and Lowe’s also do an above-average job of generating loyalty among their customers, with Home Depot customers giving 51 percent of their hardware wallet to the retailer, while.

Today, The Home Depot was named one of the world’s 50 Most Innovative Companies for 2017 by Fast Company. The Most Innovative companies list honors leading organizations who best exemplify nimble business and impactful innovation.. The Home Depot was honored for its bold e-commerce strategy and efforts to integrate the digital and in-store shopping experience.

The company’s major competitor, Lowe’s, appeared on page 1 in the ninth position with a link to Maximize Lighting in Your Bathroom while the Home Depot page appeared on page 2 with a rank of 15. It appears that Lowe’s has done a better job of promoting its pages than Home Depot, although the ranks are close and will shift over time.

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Home depot is more of a contractors store and Lowe’s is more for your average home owner. They have more stylish options where home depot typically carries more construction grade items. When it comes to appliances I can’t say much. I havent ever bought either from one of those two stores. This may be just in my area.

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For those of us in the B2B universe. from their recovery strategies. Here’s some additional encouraging news: 1. The retail sector is reporting positive results. home depot and Macy’s beat earnings.

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Lowe’s and Home Depot are taking two different approaches as they seek to grow the small but lucrative B2B sides of their businesses, which are focused on selling to contractors.

Lowe’s is making India its global technology war front as it looks to fight against larger rival Home Depot with the help of futuristic. payment technologies and on ensuring that all of their.

How Home Depot and Lowe’s are modernizing their B2B businesses. by Anna Hensel.. Unilever looks to acquire more premium beauty brands as it seeks to grow online business.. digiday Newsletter.